The affiliate marketing industry is once again raving about Boomerang Partners! Every year, the AskGamblers Awards unite the brightest minds in iGaming to recognize the most influential brands and exceptional professionals. The 2025 event, held in Belgrade, once again highlighted innovation, growth, and excellence within the affiliate and online casino sectors.
We are proud to announce that Kristina Shkredova, our Affiliate Team Lead, was honored as the Best Affiliate Manager by the AskGamblers expert jury. This prestigious title is awarded to leaders who consistently deliver outstanding results and prioritize their partners’ success. Kristina totally deserved it!
We are delighted that Kristina has received well-deserved recognition as Best Affiliate Manager 2025. This is recognition of the significant contribution she makes to the success of Boomerang Partners. She has been with us since the founding of our affiliate marketing agency and has emerged as one of the most prominent figures in the industry.
Kristina Shkredova: “I am thrilled to receive the Best Affiliate Manager award and would like to extend my heartfelt gratitude to Nikola, the AskGambler’s account manager assigned to me, as well as to the entire AskGamblers team. This accolade is not just a professional achievement but a testament to our beautiful partnership, founded on shared values, aspirations, and a mutual sense of humor.
Having been with Boomerang Partners since the very beginning, I feel profound and deep love for our affiliate marketing agency and am honored to be a part of this incredible journey. I am immensely proud of the work we have done and eagerly anticipate the new peaks we are set to conquer.”
Affiliate managers know that it’s tempting to stick with safe, proven strategies. But Kristina is not afraid to take a different path, demonstrating that bold risks can lead to great success. Her portfolio includes several partnerships with affiliates who were new to the sports traffic space. These partners were understandably cautious, but Kristina’s strong relationships and the backing of Boomerang Partners gave them the confidence to move forward.
The risk paid off. These affiliates are now generating significant sports traffic and have discovered a wealth of new opportunities. They’re thrilled with their decision to collaborate with Kristina and have no regrets about stepping out of their comfort zones.
The evolution of modern technology has a significant impact on the industry and how brands compete. However, Kristina’s experience shows that success isn’t just about having the latest technology or a wide range of offers. She believes that the most important trend is maintaining the utmost sincerity and openness in communication with partners. This approach helps build long-term, trusting relationships and creates a loyal network of partners.
Kristina also points out another interesting trend: brands are becoming more creative in their collaboration with partners. Activities now include joint retreats, trips, and dinners that are turned into memorable events. This not only strengthens the partnership but also brings everyone closer together.
At Boomerang Partners, we have our own unique initiative that embodies this exceptional approach to partners: the annual global traffic tournament, the Golden Boomerang Awards.
We held the second season of the tournament from February to May 2025. Compared to the first season, the number of teams increased (from 226 to 400+). We also introduced two leaderboards instead of one. The award ceremony took place at the iconic San Siro Stadium in Milan, thanks to our strategic partnership with AC Milan. We presented awards in 11 categories and received fantastic feedback from participants and guests at the ceremony, which was combined with a networking event.
Kristina expects rapid growth in the popularity of sports traffic in the industry. This is the general position of Boomerang Partners, and many brands in our portfolio are already focusing on it. In 2024, we experienced a 194% increase in sports traffic across our affiliate network, alongside a 120% year-over-year rise in new affiliate sign-ups. These results demonstrate our strong performance, and Kristina’s efforts made a significant contribution to this.
Kristina’s success is not just due to her personal strengths, but also the supportive environment we have at Boomerang Partners. Our culture is designed to help affiliate managers deepen their industry knowledge and develop their leadership abilities. Team members know they can count on our support, flexibility in tackling challenges and setting goals, and the opportunity to actively participate in business decisions. This collaborative atmosphere is key to our efficient work and the positive outcomes we achieve.
We are proud that Kristina has been recognized as the Best Affiliate Manager 2025 by AskGamblers, but we know there’s always more to achieve. We consistently engage with the industry by participating in major events, with a dedicated booth. Kristina is always at the forefront, actively seeking out and engaging with potential partners.
Our focus now is on forming new partnerships and making strategic moves that will ensure Boomerang Partners remains a leading sports affiliate program. We are committed to continuous growth and innovation, and Kristina’s dedication is a key part of our ongoing success.
Kristina was named the Best Affiliate Manager 2025 by the AskGamblers expert jury for her outstanding results and dedication to prioritizing partners. Her ability to build strong, trusting relationships and deliver consistent success for Boomerang Partners played a key role in this recognition.
Kristina continuously monitors market trends and tendencies. This allows her to strategically plan her approach and identify common ground with potential partners, ensuring she remains proactive and well-informed.
We foster a culture that encourages the development of strong industry knowledge and leadership skills. We provide our affiliate managers with internal support, flexibility in problem-solving and goal-setting, and opportunities to participate in business processes actively.
