Dear affiliate partners and friends,
As you are aware, we are transparent about our ambition to become the world’s number one sports affiliate program. In 2026, we intend to move even closer to achieving this goal. We are kicking off the year with the launch of an exclusive analytical guide: the Sports Marketing & Betting Calendar 2026. It contains the sports expertise we have accumulated, designed to help sports-focused affiliate teams plan their campaigns effectively. This guide offers practical value for both seasoned sports affiliates and those just beginning to explore working with sports traffic.
Despite its name, the guide is more than just a calendar of sporting events for 2026. The latter is designed solely to provide sports-focused affiliates with a detailed roadmap of tournaments, enabling them to adapt their strategies accordingly. The Sports Marketing & Betting Calendar 2026 will serve as a working toolkit and playbook for affiliate teams who prefer a systematic approach over chaos. Its creation is based on:
By using the Sports Marketing & Betting Calendar 2026, you will be able to plan campaigns, budgets, and creatives in advance and more effectively prepare strategies to attract your target audience.
The Sports Marketing & Betting Calendar can provide practical benefits for sports-focused affiliate teams, as it is built upon a substantial body of data we have gathered. Here are just a few examples of what you will find in the document:
We have timed the release of the Sports Marketing & Betting Calendar for the start of 2026 for good reason. It can rightfully be called the Year of Sports, and not just because fans will enjoy top-tier tournaments like the FIFA World Cup 2026 and the Olympic Winter Games Milano Cortina 2026. Throughout the year, landmark competitions in various sports and esports will take place monthly worldwide, drawing massive online betting attention.
Given this, you can imagine how much competition for sports traffic will intensify in 2026. However, you have the opportunity to use our guide to effectively prepare campaigns and strategically plan based on sports types, user preferences, traffic peaks, and seasonal timing.
From January 20th to 21st, Boomerang Partners will be participating in iGB Affiliate Barcelona 2026. We invite our current and potential affiliate partners to visit our booth, 81-L10. You will have the opportunity to receive an exclusive printed copy of the Sports Marketing & Betting Calendar 2026. Also, we have prepared a special activation that any guest at our booth can join by meeting the following conditions:
The Sports Marketing & Betting Calendar 2026 is a tool designed for affiliate partners seeking to work professionally with the sports segment. We’ve infused it with deep expertise and insights to help our partners grow. Whether you’re a seasoned sports affiliate or just taking your first steps in this vertical, the guide can become a valuable asset for you.
Download it, plan your campaigns like a pro, and catch every traffic peak.
