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25 Jun 2025
Try your luck with the Penalty Challenge at Boomerang Partners’ Booth F50 at iGB L!VE London!

Boomerang Partners is heading to one of the biggest iGaming events of the year — iGB L!VE London on July 2–3! Our booth, F50, will be packed with exciting things to see and do. We’ll be showcasing our latest products, catching up with familiar faces, and forging new partnerships.

 

One of the highlights of our participation will be celebrating the anniversary of our strategic partnership with AC Milan. To celebrate, we’re launching the high-energy Penalty Challenge at our booth — and everyone’s invited to play. 

 

How to Participate

Everyone’s invited to join the fun at the Penalty Challenge during iGB L!VE London! Just head over to our booth F50 or look for our friendly promo team around the event. They’ll assist you with registration or sign you up in seconds. 

Once you’re set, you’ll watch a video of a football player getting ready to take a shot. It’s your moment to decide: 

  • Green button: Goal!
  • Red button: Miss! 

Guess correctly, and you’ll receive a paper number for a chance to win a fantastic prize in the final draw. Missed it? No worries — try again as many times as you like! Good luck!

 

Prizes and Drawings 

We’re excited to offer some amazing prizes for Penalty Challenge participants! Here’s what you could win: 

  • First day winner: Score big with two premium tickets to the AC Milan vs. Inter derby match, complete with pre-match service. 
  • Second day winner: Enjoy the thrill of an AC Milan match with two tickets to an Italian Championship or Cup game.

Could this be your lucky day? Join us at the Penalty Challenge and see if fortune favors you!

 

First Day Drawing 

Join us for the exciting offline draw on the first day at iGB L!VE London (4 p.m.)! All guests who have won the Penalty Challenge and received a paper number are invited to our booth F50. Here’s how it works: 

Our host will use a randomizer on screen to select the lucky winner. Be sure to be there and show your paper number to claim your winning certificate and some fantastic additional gifts: 

  • AC Milan scarf
  • Boomerang Partners keychain
  • Mini replica of the AC Milan Champions League Cup 

Note: If the winning number is called and the participant is not present at the booth, the draw will be repeated. So, don’t miss your chance to be there and claim your prize!

 

Second Day Drawing

Get ready for the online draw on Day 2 of the event! Here’s how it will work:

  • Where: The draw will be held on Boomerang Partners’ official Instagram account.
  • Who: All guests who won the Penalty Challenge on the second day are eligible.
  • When: Tune in at 4 p.m. to watch our Instagram stories for the live draw using a randomizer.
  • How: The winner will be announced right in the stories.

Once the winner is announced, keep an eye on your email! A Boomerang representative will reach out to guide you through claiming your prize.

We look forward to seeing you at the Boomerang Partners booth, F50. Be with us and live without limits!

 

FAQ

How can I participate in the Penalty Challenge at iGB L!VE London?

Visit the Boomerang Partners’ booth F50 or find our promo team around the event site. They’ll assist you with registration. Once registered, watch a video of a football player preparing to shoot and choose between the green button (goal) or the red button (miss). Guess correctly to receive a paper number for the final draw.

What are the prizes for the Penalty Challenge?

The first-day winner will receive two premium tickets to the AC Milan vs. Inter Milan derby match, along with pre-match service. The second-day winner will get two tickets to an Italian Championship or Cup match featuring AC Milan.

How will the drawings be conducted?

The first day of drawing will be held offline at our booth F50 at 4 p.m. Our host will use a randomizer to select the winner, who must be present to claim their prize. The second day drawing will take place online on Boomerang Partners’ official Instagram account at 4 p.m. The winner will be announced in the stories, and a Boomerang representative will contact them via email to arrange a prize collection.

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