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3 Sep 2025
Boomerang Partners will bring the ‘Boomerang Arena’ concept to the SBC Summit 2025

Boomerang Partners will attend SBC Summit 2025 in Lisbon, the world’s leading event for online gaming and betting professionals. It will take place in Lisbon from September 16-18, 2025, bringing together over 30,000 industry leaders from across the globe. You’ll find us at Booth F1 — one of the key attractions of the event.

 

What Is the Boomerang Arena?

 

Our booth will showcase our commitment to sports and innovation through an immersive concept, ‘Boomerang Arena,’ designed to engage and inspire. We’ve prepared multiple engaging activations and showcases that will allow you to have an unforgettable experience. Don’t miss it!

 

What to Expect at Our Booth F1

 

The Boomerang Partners booth always attracts guests’ attention at industry exhibitions. This time will be no exception. We are preparing many interesting things for the participants of the SBC Summit in Lisbon. Here’s what you can expect:

 

  • Product demonstrations — Explore our portfolio of market-leading products
  • Targeted deals – Learn all about the benefits of partnering with us, and choose an option for yourself
  • Enjoy high-energy performances led by professional actors at 4:00 PM on September 17
  • A visual gallery and exclusive prize draws — Enter our raffle for exciting rewards (details coming soon!)

 

Golden Boomerang League — How to Join

 

We’ve launched the Golden Boomerang League, a tournament where affiliates can earn incredible prizes by driving FTDs for our sports brands. Every visitor to our booth will be able to learn the details of participating in this competition and its prizes. If you are not yet our affiliate partner, our managers will help you register and join the competition.

 

  • Generate 20+ FTDs for our sports brands between September 1-October 31, 2025, and access the final draw.
  • The winner gets automatic entry to the elite Golden Boomerang Awards 2026 affiliate tournament — plus an AC Milan Experience for two, including flights, accommodation, and VIP tickets to a home AC Milan match!

Learn more about the Golden Boomerang League

 

A word from our CMO

 

“Boomerang Partners continues to expand its lineup of sports-focused initiatives. At SBC, we’re bringing a concept and content that align with our long-term strategic focus on the sports vertical. You can expect something artistic and engaging – this is how we prefer to tackle business challenges. We invite current and potential partners, as well as everyone we have managed to interest, to our booth.”

Anton Eshtokin, Chief Marketing Officer of Boomerang Partners

 

Visit us at booth F1

 

Don’t miss your chance to connect with the Boomerang Partners team, learn about our brand portfolio and market advantages, and experience the energy of the ‘Boomerang Arena’ firsthand.

 

See you in Lisbon!

 

FAQ

 

What is the ‘Boomerang Arena’ concept?

 

It is our booth concept designed to engage and inspire SBC Summit attendees. It reflects our commitment to sports and innovation and embodies Boomerang Partners’ passion for creating unique experiences and building strong partnerships.

What can I expect to see at Boomerang Partners’ booth at the SBC Summit?

 

At our booth, you can expect a variety of engaging activities, including product demonstrations, live performances at 4:00 PM on September 16 and 17, a visual gallery, and an exclusive prize draw. You’ll also have the opportunity to learn about our market-leading products and the benefits of partnering with Boomerang Partners.

Can I register as a Golden Boomerang League participant at the SBC Summit?

 

Sure! If you’re not yet a partner, our team at the booth will be happy to assist you with the registration process and explain the rules of the Golden Boomerang League.

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