We’ve got some incredible news at Boomerang; we are nominated for two prestigious awards at the SiGMA Europe 2024 Awards – Best Influencer Collaboration and Best Player Engagement. These nominations represent milestones that reflect the hard work and dedication we’ve put into making Boomerang to be recognized within the iGaming industry.
We’ve been and still are on a journey of growth and transformation, and these nominations prove that our efforts are being acknowledged by the broader industry. Being shortlisted for Best Influencer Collaboration and Best Player Engagement validates our approach to providing our players with experiences that are want-to-come-back. Now let’s explore how exactly we’ve reached to each of these nominations.
Our nomination for Best Influencer Collaboration is a testament to the power of strategic partnerships. Over the past year, we’ve collaborated with Alisha Lehmann, the Swiss and Juventus football star, to amplify our brand on a global scale. Alisha’s dynamic personality and massive fan base have brought new energy to Boomerang, helping us engage with a wider audience and strengthen our presence in the sports betting world.
Working with Alisha isn’t just about brand visibility—it’s about authenticity and shared values. Together, we’ve built a partnership that goes beyond traditional marketing. We’re tapping into the emotions and passion of football fans, creating connections that resonate deeply with our audience.
At Boomerang, players are at the heart of everything we do. That’s why In the last year, we’ve seen a 5-fold increase in sports betting traffic, largely thanks to our focus on improving the user experience and offering innovative, player-centric solutions.
Whether it’s through personalized bonuses, exciting promotions, or multilingual support, we’re always looking for ways to make our players feel valued. We understand that engagement is about more than just keeping players on the platform—it’s about making sure they enjoy every moment of the journey.
These nominations come at a time of massive growth for Boomerang. We’ve launched 7 new brands in 2024 alone and now operate in 35+ GEOs, offering access to more than 120K annual sports events. Our partnership with AC Milan as their Official Betting Partner in Europe has further cemented our status as a leader in the gaming industry, and we’re just getting started.
As we await the results, we want to take a moment to thank everyone who’s been part of this journey – our partners, players, and community. Winning these awards would be the ultimate recognition of everything we’ve worked towards, and despite the results, we’ll continue to push the boundaries of both B2C and B2B gaming solutions with cutting-edge technology and user-focused experiences.
We’re keeping our fingers crossed, and we hope you’ll do the same. Open voting has already begun on the official website of SiGMA Europe Awards 2024 and will run until October 28, so if you believe in what we do, we’d love your support.
What are Boomerang’s nominations at SiGMA Europe 2024?
Boomerang has been nominated for two prestigious awards at SiGMA Europe 2024: Best Influencer Collaboration and Best Player Engagement. These nominations highlight our commitment to innovative partnerships and providing engaging, player-centric experiences in the iGaming industry.
How does Boomerang collaborate with influencers like Alisha Lehmann?
Boomerang partnered with Swiss football star Alisha Lehmann to boost brand visibility and engage a broader audience. Her authentic connection with sports fans has helped Boomerang strengthen its presence in the sports betting world, resulting in deeper engagement with our target audience.
What strategies have driven Boomerang’s player engagement growth?
Boomerang focuses on offering personalized bonuses, multilingual support, and exciting promotions. These strategies have led to a 5X increase in sports betting traffic, demonstrating our dedication to delivering an enjoyable, tailored experience for every player.
