From July 16 to 19, 2024, the prestigious iGB L!VE exhibition took place in Amsterdam, where Boomerang made its debut as the official regional betting partner of AC Milan in Europe (excluding Italy). Our booth, 11-C20, became a vibrant focal point, drawing significant attention and interest. The Boomerang delegation demonstrated our strategic vision and forged meaningful connections with partners and visitors during the event through a series of insightful and productive meetings. The dynamic and energetic atmosphere at our booth underscored our commitment to leading the industry with innovative partnerships and groundbreaking developments.
A notable aspect of our involvement in iGB L!VE 2024 was commemorating our strategic alliance with AC Milan, a prominent figure in European football. This collaboration represents a significant milestone, bringing new and exciting opportunities for both Boomerang and the renowned club. By partnering with such a well-known football powerhouse on a global scale, we are expanding the visibility of our brand and opening doors for creative endeavors and reciprocal development.
Throughout the entire event, the Boomerang booth emerged as the center of excitement and interaction. Each day, visitors were immersed in a whirlwind of vibrant and energetic activities. Our live drumming performance was a highlight, with talented drummers enthralling the audience with their pulsating rhythms and contagious energy while sporting the recognizable AC Milan jerseys. This dynamic performance not only set the pace for the event but also created an uplifting atmosphere. A parade led by the Boomerang girls, who proudly waved their branded flags, attracted admiring looks and produced a visually stunning spectacle, adding to the celebratory atmosphere. Together, these activities combined to make our booth a hub of both celebration and interaction.
Throughout the exhibition, Boomerang hosted three thrilling prize draws, each featuring an enticing array of rewards. Each draw offered participants the chance to win one of three amazing prizes, which included two sets of AC Milan-branded shirts and two match tickets. The draws attracted significant interest, with approximately 1,500 visitors participating in them. As a result, nine fortunate winners were delighted to receive these coveted prizes. These engaging activities left a lasting impression, enhancing our presence and making our participation in the exhibition truly unforgettable.
iGB L!VE is the leading international exhibition and conference for the iGaming industry. In 2024, it brought together more than 10,000 newcomers and experienced professionals, providing unique opportunities to develop successful strategies, exchange innovative ideas, and establish valuable business connections. This event is a key milestone for those looking to be at the forefront of the industry. Boomerang demonstrated the exhibition’s current state while also showcasing its goals and accomplishments.
Boomerang’s participation in iGB L!VE provides unique opportunities to share knowledge, establish valuable business contacts, and develop successful iGaming strategies.
Boomerang unveiled its new strategic alliance with AC Milan, assuming the role of the football team’s official regional betting partner in Europe (apart from Italy).
There were three prize giveaways at the Boomerang booth, including tickets to the match and jerseys with the AC Milan logo. There were also partner meetings and exciting events such as drum performances and a Boomerang flag parade.
