Boomerang Bet took a significant step forward this summer by becoming the Official Regional Betting Partner of AC Milan in Europe. In an exclusive interview with AffPapa, Ivan Kraynov, Co-Founder of Boomerang, shared insights into the motivation behind this landmark partnership, what makes Boomerang unique, and the exciting plans ahead.
Ivan Kraynov shared his motivation for co-founding Boomerang: “I’ve always been drawn to the idea of creating something truly special, and Boomerang is that special project. Together with the other co-founders, who have been my childhood friends, we combined our strengths and knowledge to build this company. Boomerang is a project with significant global potential, and we have managed to turn not just an idea but a dream into reality.”
Discussing what makes Boomerang unique, Ivan Kraynov highlighted: “Boomerang’s strength lies in our team, well-structured workflows, and experience. Our company is driven to success by professionals who bring not only expertise but also a passion for innovation. We actively use AI in analytics, marketing, and service functions to optimize and enhance both processes and user experiences with our products.”
Regarding the partnership with AC Milan, Ivan Kraynov explained: “The partnership with AC Milan is a strategic milestone for Boomerang and our flagship sportsbook product — Boomerang Bet. We chose this club for its outstanding achievements, rich history, global influence in football, and creative approach to engaging with fans and partners, which perfectly aligns with our ambitions. This partnership is significant for Boomerang Bet as it strengthens our brand on the international stage and opens up new opportunities for customer engagement. It has also added momentum to our other partnerships: we’ve signed the most popular female footballer, Alisha Lehmann, as an ambassador, and we plan to continue working in this direction.”
On Boomerang’s future following this partnership, Kraynov noted: “This partnership is of strategic importance to Boomerang Bet. Collaborating with such a prestigious football club as AC Milan will help us increase brand recognition, build trust, and attract interest while establishing long-term relationships with existing and new clients, partners, and users of our products. We are confident that this partnership will drive the company’s growth, expand our presence in key markets, and create new opportunities for innovative offerings.”
For a deeper dive into the partnership and more questions answered, read the full interview on AffPapa here.
Boomerang selected AC Milan due to the club’s rich history, on-field achievements, and alignment with Boomerang’s values of creativity, collaboration, and ambition. The club’s strong global influence and commitment to excellence perfectly match Boomerang’s strategic goals.
Boomerang Bet and AC Milan have planned a variety of initiatives to engage fans, including match ticket giveaways, exclusive meet-and-greet opportunities with players, and special promotions during the Serie A season. These activities are designed to bring fans closer to the club and create memorable experiences that celebrate the spirit of both brands.
This partnership boosts Boomerang Bet’s brand recognition on a global scale, enhances customer engagement, and opens up new opportunities in key markets. It also paves the way for innovative offerings and strengthens relationships with existing and potential clients and partners.
