Co-founder of Boomerang Ivan Kraynov shares details on the goals and upcoming initiatives that will drive the partnership with AC Milan forward.
Following the announcement of the partnership between Boomerang and AC Milan, media attention has focused on the details of this milestone collaboration. In an interview with MightyTips.com, Ivan Kraynov, Co-Founder of Boomerang, shared insights about the significance of the deal, its goals, and plans.
Ivan Kraynov emphasized the importance of the partnership: “ This year, AC Milan is celebrating its 125th anniversary, and it’s an honor to work with such a storied club during this milestone year. This three-year partnership elevates Boomerang to a new level and aligns with our strategy in sports industry trends. We’re excited to work with a premier club to offer new opportunities for our partners and users.”
Speaking about the reasons for choosing AC Milan, Ivan said: “We admire AC Milan for their on-field prowess and strong brand philosophy, which aligns with our ambitions. AC Milan is a symbol of success and lifestyle, collaborating with top brands like Emirates and BMW. Their creative and collaborative spirit perfectly matches our approach. Both Boomerang and AC Milan are driven to achieve greatness, which is reflected in our partnership’s key message: WIN BIG TOGETHER.”
“This partnership will strengthen Boomerang’s brand loyalty and create new opportunities for engaging with partners and users,” Ivan Kraynov noted. “We are in the final stages of agreeing on our joint activities with AC Milan. With the Serie A season starting on August 17, everyone will see the results of our collaboration. We have planned various activities, including online and offline events targeting different audiences…”
Ivan Kraynov shared future marketing plans: “Our goal is not just to increase brand awareness but to make a significant impact on the industry. We will organize AC Milan matches’ ticket raffles and meet-and-greet opportunities with players. Our partnership with AC Milan is just beginning, and we have many exciting plans that will be revealed soon.”
When asked about AC Milan’s prospects for the current season, Ivan responded: “Given AC Milan’s glorious 125-year history, the club is expected to compete for top positions in Serie A and the Champions League. We are confident that AC Milan will be a strong contender in these tournaments. We look forward to an exciting year for both AC Milan and Boomerang.”
AC Milan was selected for their achievements on the field and their alignment with Boomerang’s strategy, which includes innovation and a drive for success. The brand’s values and philosophy closely match those of Boomerang.
The partnership is set to last for three years. This long-term collaboration reflects both parties’ commitment to working together to achieve shared goals and drive innovation in the sports and betting industries.
The partnership will be promoted in European countries, excluding Italy.
