Analyzing campaign effectiveness (OR, CTR, conversions) and identifying growth opportunities
Managing sender reputation: monitoring deliverability rates, maintaining a high rating, and minimizing spam
Preparing segments and setting up content emails
Creating and implementing automated email sequences in Customer.io, Smartico, Symplify, and other services
Developing email templates in HTML and adapting them to various devices
Creating technical specifications for cross-teams (design, copywriting, analytics)
Developing and optimizing user onboarding, retention, and reactivation flows